Align
Map the audiences, owners, approvals, brand standards, channels, and deadline before production begins.
01 / The job
The same story has to work for people with different reasons to care.
A prospective learner, research partner, journalist, faculty candidate, donor, and community member do not enter through the same door.
The production plan starts with those audiences and the decisions they need to make. Then we capture the people, programs, research, events, and progress once—and package the material for the pages, presentations, announcements, social channels, and internal teams that need it.
02 / The institutional path
Align → Capture → Package → Route
Capture
Document real programs, people, research, events, culture, and partnerships without disrupting the work.
Package
Build the master story, photo library, short edits, graphics, pages, and presentation assets each team can use.
Route
Connect public questions to approved information and the right human owner instead of letting inquiries disappear.
03 / What we build
A communications library that can serve the whole institution.
Start with one program or event, or plan a connected system across multiple departments and channels.
Programs + research photography
Real learning, labs, applied research, partnerships, campus life, and detail images planned for web, press, recruitment, and reporting.
Headshots + people at work
Consistent portraits and environmental imagery for leadership, faculty, staff, researchers, students, speakers, and partners.
Events + press coverage
Panels, speaker nights, graduations, groundbreakings, political visits, announcements, and community events captured for same-day and long-tail use.
Campaign + announcement video
Program promos, recruitment stories, commercials, leadership messages, staff and faculty interviews, event films, and social-first edits.
Websites + campaign pages
Fast, mobile pages for programs, initiatives, events, partnerships, announcements, applications, and the right next action.
Decks + one-pagers + graphics
Presentation systems, program explainers, research visuals, expo material, social assets, and campaign graphics that stay on brand.
Social + launch packages
Channel-ready photography, vertical and horizontal edits, captions, release schedules, and reusable material for institutional teams.
Approved chat + voice routing
Bounded answers for public information, event and program navigation, after-hours message capture, and clear handoff to the responsible office.
Northeastern University / The Roux InstitutePrograms, people, events, and partnerships made visible.View the case study ↗
04 / Institutional proof
One institution. More than one communications job.
The Northeastern / Roux work spans campaign film, course and event media, program pages, interviews, presentations, social cuts, and photography. Each asset stays connected to the program and audience it was built to serve.
- Campaign and program storytelling
- Faculty, staff, learner, and partner voices
- Event, announcement, and press-ready coverage
- Web, presentation, and social deployment
05 / Built for real approval paths
Useful automation stays inside the approved lane.
Institutional chat and voice tools answer only from approved public information, route uncertain questions to a person, and do not make admissions, policy, financial aid, academic, or emergency decisions. The scope documents ownership, escalation, and review before anything goes live.
Have a program, event, or initiative that needs a clearer story?
Start with the audiences who need to care.
Share the program, stakeholders, deadline, required approvals, and channels. We will shape the smallest useful production and deployment plan.
Start the institutional brief