Home, about, booking, service, and local-area paths.
Independent pelvic and reproductive physical therapy practice / Harvard, Massachusetts
01 / The proof
Not a mockup. A live clinic system built from the ground up.
Muyinza Media helped turn Boon into a coherent public-facing practice: a complete brand and website, a real clinic-photo library, local search foundations, measurement, referral-partner outreach, and the operating pieces needed to keep growth moving.
Built around distinct patient questions and search intent.
Across 11 relevant local referral categories.
Prepared for careful, personalized professional outreach.
02 / Website + discovery
A front door that answers the real questions.
The live site connects service education, provider credibility, local context, booking guidance, and a calm mobile experience. Every public route has its own metadata, canonical URL, structured search foundation, and a clear next step.
- 01 Patient-centered service architecture
- 02 Mobile booking and consultation paths
- 03 Google Search Console, GA4, sitemap, and local SEO
- 04 Google Business Profile consistency and real clinic imagery
03 / Photography + media
Show the person. Show the place. Make care feel less unknown.
Real portraits and documentary clinic photography give the website, Google profile, social channels, referral materials, and future campaigns one consistent visual language.
04 / The growth system
The media has a job after it is made.
Boon’s visual work feeds the website, search, Google profile, professional outreach, email, and future campaigns. One connected source of truth keeps the practice from looking different everywhere.
Get found
Local SEO, Google Business Profile, service pages, analytics, and campaign-ready landing paths.
Build trust
Provider portrait, real space photography, brand system, website, and useful educational media.
Create connection
Referral-partner research, personalized email drafts, newsletters, social content, and follow-up.
Build reputation
Review-request timing, monitoring, response drafting, and responsible suppression rules.
Cover the gaps
Bounded website chat and after-hours voice reception for general questions, messages, and human handoff.
Brand + referral collateral
05 / Professional outreach
Built to start conversations with the right referral partners.
The outreach system maps local practices, screens public contact information, and gives every prospect a personalized introduction plus three thoughtful follow-ups. Nothing needs to become spam to become consistent.
11Referral categories
4Touches per contact
2,640Editable message drafts
Approval stays human. The first batch and language are reviewed before anything sends; the system tracks each touch and opt-out.
06 / What is live—and what comes next
No fuzzy case-study claims.
The foundation is already operating. Growth channels can be activated in stages, based on capacity and approval.
Brand, website + discovery
- Responsive 16-route website
- Provider and clinic photography
- Local SEO, sitemap, Search Console, analytics
- Google Business Profile consistency
Referral outreach
- 660 researched local practices
- 419 screened public emails
- Four-touch personalized sequences
- Airtable tracking and suppression
Paid + automated growth
- Google and Meta campaign planning
- Consent-aware review requests
- Newsletter and social systems
- Administrative chat and voice reception
07 / What we build for clinics
One focused engagement—or the whole system.
Start with the bottleneck. Keep the parts connected as the practice grows.
Brand + clinic websites
Positioning, identity, accessible mobile pages, provider profiles, booking paths, and conversion-focused service architecture.
Photography + video
Provider headshots, staff and space photography, service explanations, introductions, and channel-ready short-form media.
SEO + Google presence
Technical and local SEO, Google Business Profile management, analytics, search measurement, and useful location content.
Ads + lead paths
Google and Meta campaign strategy, focused landing pages, inquiry routing, measurement, and capacity-aware optimization.
Outreach + reputation
Referral research, personalized email sequences, review-request automation, monitoring, response drafts, and newsletters.
Chat + voice reception
Administrative answers, after-hours call coverage, message capture, callback requests, and clear handoff to the practice team.
08 / The boundary
Useful automation. Human clinical judgment.
Chat and voice systems can answer general questions, share approved logistics, capture messages, and route appointment inquiries. They do not diagnose, give medical advice, handle emergencies, or collect sensitive clinical details through a public marketing form. Uncertain requests go to a person.
Clinic, private practice, or specialty provider?
Let’s make your expertise easier to find—and easier to trust.
Tell us what is already working, where prospective patients or referral partners get stuck, and what you want the next six months to look like. We will scope the smallest useful system first.
Start the healthcare brief