Design study / Source record
Built from the
service interaction.
A typographic system extended from the Baker Tilly Services reference.
Primary reference
Baker Tilly Services — Marco Coppeto / ueno., plus the owner-supplied motion reference. The supplied design shows a service index, a service category and a focused subservice; the practice, people and journal pages here are original extensions.
What carries through
The gray index, staggered columns, cropped outline words, dark service chapters, lime actions and related-content navigation. Type supplies the identity here; ornamental photography would weaken the reference.
What changes
Fieldwork Advisory is a fictional name. All writing, staff identity and scenarios are illustrative. Archivo is an openly licensed visual substitute because the source typeface could not be confirmed. Essential labels are at least 16px. Controls use one consistent softened shape.
Supporting research
Refero’s Pentagram reference informed grid alignment and contrast, while the primary source retains control of the layout and palette. Native scroll motion and progressive page transitions respect reduced-motion settings.
Before a real firm launch
Replace the fictional identity with verified firm branding, people, service scope and approved content. Connect and test a real inquiry destination. Obtain any necessary rights and professional review. No inquiries are sent, no AI advice is produced, and no business results are claimed by this study.
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